Dr. Victor
Ademola
Sports physiologist, IOC and CAF accredited journalist, and runner-up for Africa's Sports Creator of the Year 2025, telling Nigerian and African sports stories with research-grade depth.
#2
Africa's Sports
Creator 2025
- 850K+
- Followers
- 81M+
- AFCON '25 views
- 8M+
- TikTok likes
- IOC · CAF
- Accredited
Three hats, one voice
Researcher. Journalist. Creator.
Dr. Victor Ademola sits at a rare intersection of rigorous sports science and mainstream digital sports media. A Lagos-based Ph.D. in Sports and Exercise Physiology, he lectures at the University of Lagos while covering African football with IOC and CAF accreditation.
He is best known as a passionate voice for the Super Eagles of Nigeria, pairing instant fan-driven reactions with the analytical depth of a published researcher. His career bridges three worlds: academia, professional sports journalism, and creator-economy media.
The Researcher
Ph.D. in Sports & Exercise Physiology and lecturer at the University of Lagos, with peer-reviewed work on physical activity, sedentary behaviour, and screen time.
The Journalist
IOC and CAF accredited, covering AFCON, WAFCON, and Paris 2024 from the press box and the mixed zone with research-grade depth.
The Creator
Runner-up for Africa's Sports Creator of the Year 2025. His AFCON 2025 run alone reached 81M-plus views across 500-plus posts.
Coverage
From the lab bench to the press box.
Accredited, on-the-ground coverage of the biggest moments in Nigerian and African sport.
AFCON 2025
Dec 2025 – Jan 2026Morocco · CAF Accredited · On-the-ground
Wall-to-wall Super Eagles coverage across 28 days of the Africa Cup of Nations, from the press box to the mixed zone, reaching 81 million-plus views.
- 81M+
- Views
- 500+
- Posts
- 28
- Days
WAFCON 2025
Jul – Aug 2025Morocco · CAF Accredited Journalist
Training-ground access, match previews, and post-match interviews following the Super Falcons through their Women's Africa Cup of Nations title run.
- Super Falcons
- Team
- Title
- Run
Paris 2024 Olympics
Jul – Aug 2024Paris, France · IOC Accredited Journalist
On-site Olympic coverage with event reports, mixed-zone interviews, and science-of-performance features from the Stade de France and beyond.
- Stade de France
- Venue
- Athletics
- Beat
D'Tigress & FIBA Qualifiers
2023 – 2025Nigeria & Abroad · Women's Sport Coverage
Championing Nigerian women's sport, from D'Tigress at FIBA Women's World Cup qualifying to Bayelsa Queens and the CAF Women's Champions League.
- Women's Sport
- Focus
- Basketball
- Sport
Platforms
One voice, every feed.
Unified handle · @ademolavictortv
Featured work
The stories, up close.
Inside camp with Super Eagles captain William Troost-Ekong
Paris 2024: athletics from the Stade de France
On the road with Nigeria's women athletes
Player access ahead of a Super Eagles fixture
Back to the grassroots: coaching the next generation
Story-led features and on-camera interviews
Matchday moments with the national team
Championing women's sport across Nigeria
Research & publications
The science behind the storytelling.
A decade of peer-reviewed work in exercise physiology, physical activity, and youth health, anchored by a Ph.D. from the University of Lagos.
- 8
- Peer-reviewed papers
- 13
- Conferences attended
- Ph.D. + M.Sc.
- Doctoral theses
- 10+
- Years researching
Effects of Physical Activity and Screen Time Usage on the Physiological Parameters of Young Adults in the University of Lagos
Ph.D. Thesis, University of Lagos
“Goldilocks day”: Identifying the optimal awake movement behaviour composition for predicted cardiometabolic health outcomes in youth
Murphy, J. L., Rasmussen, C., Brazo-Sayavera, J., Ademola, V. D., Podrekar Loredan, N., Oluwayomi, A., & Murtagh, E.
Annals of Human Biology, 52(1), 2523764 · 2025
Effects of Screen Time on the Physiological Variables of Nigerian Adolescents
Otinwa, G. O. & Ademola, V. D.
The ICHPER·SD Journal of Research, 9(1), 11–14 · 2017
Assessment of Screen Time Usage, Physical Activity Status and Cardiorespiratory Fitness of Young Adults in the University of Lagos
Awopetu, A. R., & Ademola, V. D.
NUGA Scientific Journal, 1(1), 76–83 · 2022
Effect of Active Static Stretching Exercises on the Shoulder Girdle Muscles of Adolescents
Esan, J. A., Daramola, M. T., Aoko, O. A., Adebero, A. S., & Ademola, V. D.
International Journal of Strategic Research in Education, Technology and Humanities, 10(1), 46–56 · 2022
Effects of Three Modes of Exercise Training Programme on Body Mass Index of Adults
Esan, J. A., Adebero, A. S., Aoko, O. A., Ademola, V. D., & Daramola, M. T.
International Journal of Advanced Research in Social Sciences, Environmental Studies & Technology, 7(1), 49–57 · 2022
Assessment of Physical Activity Status, Sedentary Behaviour and its Determinants among Teachers in Lagos State Educational District IV
Afuye, A. A., Ademola, V. D., & Salami, B. E.
NUGA Scientific Journal, 1(1), 156–161 · 2022
Self-reported Measurement of Physical Activity Patterns of Selected Occupations in Lagos, Nigeria
Otinwa, G. O., Aoko, O., Ajiborisade, E., & Ademola, V. D.
Journal of Research and Contemporary Issues in Human Kinetics and Health Education, 6(1) · 2020
Effects of 6-Weeks Aerobics Exercise on Body-Mass-Index, Waist-to-Hip Ratio and Blood Pressure of Senior Administrative Staff in University of Lagos
Awopetu, A. R., Esan, J. A., Adebero, A. S., & Ademola, V. D.
JORCHKHE, 5(1) · 2019
Speaking & teaching
Lecture halls, keynotes, and global stages.
2024
Leveraging Media for Physical Activity Advocacy: Maximising Population Impact
10th ISPAH Congress, Palais des Congrès de Paris, France
2024
The Future of Sports and AI
FASU Games Scientific Conference, LASU, Lagos
2022 – Present
Exercise Physiology, Sports Training & Body Conditioning
Institute of Continuing Education, University of Lagos
2025
Staying Physically Active at Home
NNPC Staff Wellness, Vintano Hotel, Lekki
2023
Achieving a Healthy Lifestyle as a Busy Professional
Novartis Anglophone West Africa Cluster Fitness Week
Press & recognition
Honoured across the continent.
Sports Creator of the Year, Runner-Up
TikTok Awards Sub-Saharan Africa
A voice that keeps Super Eagles fans fed with passion, excitement and instant reactions.
- 2024
African All-Stars Recipient
Inspiring African Youth Through Sports on TikTok
- 2023
Ambassador
Int'l Society of Behavioral Nutrition and Physical Activity
- 2023
African All-Stars Recipient
Inspiring African Youth Through Sports on TikTok
- 2014
Outstanding Student Award (400 Level)
Human Kinetics & Health Education, University of Lagos
As featured in
Premium Times
Nigeria shines at 2025 TikTok Awards Sub-Saharan Africa
Dec 2025
The Guardian Nigeria
2025 TikTok Awards SSA: The full list of winners
Dec 2025
Punch Nigeria
Nigeria dominates 2025 TikTok Awards Sub-Saharan Africa
Dec 2025
Music In Africa
2025 TikTok Sub-Saharan Africa Awards: All the winners
Dec 2025
Bizcommunity Africa
TikTok SSA top creators crowned in Johannesburg
Dec 2025
Brand partnerships
Partner with a creator who does the homework.
A rare blend of academic credibility and grassroots fan reach, trusted by millions of African sports lovers. Let's build a campaign that actually moves.
- 850K+
- Total following
- 18–34
- Core audience age
- Nigeria + Diaspora
- Primary reach
- 81M+
- Single-campaign views
Previously worked with
Sponsored content
Branded short-form video and integrations across TikTok, Instagram, and YouTube.
Event coverage
Accredited, on-the-ground tournament and activation coverage with a journalist's eye.
Ambassadorship
Long-term brand partnerships rooted in sport, health, and African storytelling.
Speaking & appearances
Keynotes, panels, and on-camera hosting blending fan energy with expertise.
Contact
Let's make something.
Whether it's a brand campaign, a keynote, or a press request, tell me what you have in mind and I'll get back to you.